Tourism Metrics

In March of this year, tourism contract employee Bryan Mercer presented a plan to increase tourism in Cobourg and presented a new printed guide that focused on experiences.  In June, he launched a new web site – experiencecobourg.ca (link below) and summer students were hired as “Experience Ambassadors” – one of their jobs was to conduct surveys by asking visitors some leading questions.  Other methods of collecting data were also employed and now the results have been tabulated and we have some good data on visitors and tourists.  Bryan presented this data to Cobourg Council at their meeting on October 1st and the results show that although the beach is Cobourg’s prime attraction, visitors do spend money and do come… Read complete articleTourism Metrics