With the slogan “Cobourg has it all but welcomes more”, the Downtown Coalition launched its marketing campaign to sell the merits of opening a business Downtown. Funded partly by the Province, it was initiated as part of the Downtown Vitalization Program and called the Business Attraction Marketing Plan (see link below). Cooperating in the plan are the DBIA, the Town’s Economic Development Department and the Chamber of Commerce. The program includes a new website (www.startherecobourg.ca), many videos and a facelift for several stores using window wraps – starting with the empty “Sarby’s” opposite Victoria Hall. There will also be a social media campaign. The announcement of the launch started today in the Old Bailey courtroom and moved to King street where the Mayor unveiled a new sign for the campaign.
MPP elect David Piccini together with a good representation of staff, councillors, realtors and the DBIA were at the announcement. Mayor Brocanier, MPP David Piccini, DBIA Chair and Councillor Suzanne Séguin spoke about how the Downtown vitalization program was doing well.
Mayor Brocanier said that 5 of the 7 vitalization strategies have now been completed with 2 more coming in the fall. He expects this campaign to continue for about 12 months. As well as targeting new entrepreneurs, the program also targets existing businesses in a 45 minute radius who might want to start a second location. Gil also spoke about the benefit and importance of measuring success and pointed to Carol McCann’s efforts on this (see link below).
David Piccini acknowledged the good work done by the previous MPP Lou Rinaldi in getting funds for this project and assured us that he would continue to do provide support.
Adam Bureau said that this campaign has been a priority and is the most visible initiative as to why businesses should locate here. He believes that it will make Downtown even better to live, work and shop.
Councillor Suzanne Séguin spoke about the benefits of working together and agreed with Gil on the importance of measurement of results. She said that we must not spend taxpayers’ dollars without measurement.
After the formal presentation, Gil invited everyone to watch as he unveiled the sign across the road from Victoria Hall. After donning safety gear, he navigated a bucket up to the sign and removed the cover. Traffic was stopped by no less than Deputy Chief Paul Vandegraaf (he was there to attend the ceremony).
The intent of the Window Wrap in Sarby’s window is to show the potential of the building. I spoke to Yossi Rappaport who is one of the new co-owners of the building. They are obviously participating in the Town’s marketing efforts and one of their options is to allow the space to be subdivided for multiple tenants. Meanwhile they have cleaned out the interior and plan to spruce up the exterior some more.
The new web site www.startherecobourg.ca is now online and includes the following promotional video.
The new website also includes:
- An inventory of available properties
- Pointers to incentives
- 12 Video Testimonials
- A searchable Business directory
Separately, Tourism information has moved to the Lobby of the Town Hall – for the summer. It looks like the Town’s Business and Tourism promotion efforts are ramping up.
- Business Attraction Marketing Plan – 11 November 2017
- Province provides grant to Cobourg for Downtown – 14 March 2018
- Province Contributes to King Street Vitalization – 1 June 2018 (more on window wraps)
- Downtown Vitalization update April 2018 – Carol McCann’s report on progress