At an event at the Cobourg Community Centre on Thursday, several Tourism marketing initiatives were presented. Information intended to attract Tourists to Cobourg will be provided to locations across Ontario and the marketing material will have a new look with the focus on Experiences. The Town’s Tourism web site (although still on line) will be superceded by a new one: ExperienceCobourg.ca – the idea is to not overdo the details and encourage visitors to get more detail at the web site. At the program launch, a collection of Souvenirs produced by Hoselton Studios was unveiled. These will be sold at Tourism centres in Cobourg; that is, at 1) the Tourism office in the Market Building behind Victoria Hall and 2) at the Community Centre (NOT at Dressler House which no longer houses any Town staff).
Artist Beth Hoselton created sculptures of:
- Victoria Hall
- Our iconic lighthouse
- A sailing ship modelled after the famous Cobourg built Countess of Dufferin, an 1876 contender for the America’s Cup and inspiration for an across-lake yacht club race.
Beth and Hoselton President Jan Hoselton helped Mayor Gil Brocanier unveil the souvenirs which will sell for $49.95 each (souvenirs in photo at right, unveiling in photo below).
In addition to the Brochure which was first unveiled at a Council meeting in March this year, contract marketing employee Bryan Mercer has now also released a new Map and Event Guide. It has the same look and feel but with a different format – it folds open to reveal a map of Cobourg showing most of the locations you might want to visit, or should I say “Experience”. Four walking tours are included, museums and galleries are listed and more. It lists all the major events (sorry, experiences) for the year. You can download the brochure from the Town’s web site here, but not the Map and Event Guide (although Google maps works for me and events are online here.)
The intent is that this new approach and zest will be used in future years – these brochures (previously known as Tourism guides) will continue to be published every year with content chosen to promote each year’s particular events.
The tourism season kick-off event attracted about 60 people and featured entertainment, a cash bar and food from the CCC Canteen – if it’s all as good as the sample, the canteen will do well. The summer students hired by the Town are now called “Experience Ambassadors” and they helped by handing out the food samples. Another Cobourg Feel Good Experience!