As part of the Experience Cobourg (Tourism marketing) initiative, summer students were hired and were called “Experience Ambassadors”. Those stationed in the Victoria Hall Lobby (photo below) and in the kiosk at the beach took surveys of visitors and, at the last Council meeting, Councillor Suzanne Séguin provided the survey results for the period June 11 to August 5. It’s surprising that the biggest number of visitors to the kiosks occurred for the weekend of the Sandcastle competition – the Waterfront Festival had about half their number. Maybe fewer visitors to the Waterfront Festival visited the Tourism booths? Some of the data indicated how long people stayed and how much they spent. Also included was data on how they got here, why they came and what they thought of us.
Tourism Booth Visits
The full data is available via a link below but here is a weekly summary:
|June 11 – 17||64||185|
|June 18 – 24||142||112|
|Jun 25 – Jul 1||365||678|
|July 2 – 8||334||418|
|July 9 – 15||319||212|
|July 16 – 22||324||209|
|July 23 – 29||256||271|
|Jul 30 – Aug 5||492||1453|
Note: On June 22, the Downtown Tourism information desk was moved from the Market Building to the Lobby of Victoria Hall.
The surveys were more interesting: “326 Tourism and 195 Recreation surveys have been collected to date.”
As reported by the Town
- The majority of visitors have been from the GTA with notable mention of Ireland, Barbados, Philippines, England, Germany and Australia.
- We have seen a large number of families visiting this summer with the 50+ age bracket a close second.
- 88.3% of visitors arrive via personal vehicle, 5.3% by boat, and 2.8% by train.
- 64% of visitors stayed for the day, 10.3% overnight and 19.5% for multiple nights – it can be noted that those staying overnight in Cobourg are typically staying for more than 1 night.
- 91.1% visited the beach.
- 51.1% participated in a cultural activity while visiting.
- 54.8% shopped while in Cobourg- 17.6% spend in between $1-$60, 19.3% spent in between $61- $100 and 11.9% spent in between $101-$200
- 67.6% visited a local food establishment in Cobourg – notable mentions of Corfu Grill, Buttermilk, Sakura Sushi, Millstone and the Oasis numerous times.
- 97.4% would recommend a visit to Cobourg.
- 50% visited for the beach, 28% for an event and 32.2% to visit friends/family- it can be noted that the biggest attraction is to our beach.
There were “close to 100 comments with 99% of them being positive.”
Here are a couple that I thought were interesting – download all reported comments below.
- Saw this very funny billboard in downtown Kingston. [This billboard was mentioned here] A kid on the beach. Went to the web and saw City hall and the beach and decided to do a day trip. Plan to come back and spend more time this fall. Gorgeous beach and helpful staff
- Normally go to sandbanks, but found Cobourg and much prefer it as it is closer and has a very nice beach.
The Tourism booths and surveys will continue through August.
- Tourism Booth Visits – complete data
- Survey Comments
- Experience Cobourg Marketing Launched – 15 June 2018