Many people travelling on the 401 pass by Cobourg but do not exit – not even to get gas. There are several signs indicating services and attractions but the boundary signs are provided by the MTO and are free to the Town (the other signs are expensive – more below). Currently the MTO signs say: “Cobourg, Population 17 500, 2 Interchanges” and are clearly out of date. MTO allows the addition of a logo and a slogan or welcome message but these were not added at the last update. All that is required to get the MTO sign changed is a resolution by Council so they are being asked to do that at their meeting on Monday. CAO Stephen Peacock is recommending the addition of the Town’s Logo and a slogan: “Honouring our Past, Embracing our Future”. I’m not sure where that came from but it sounds OK.
Recently the Fire Department convinced MTO to add improve mileage markers to assist with emergency response (see link below) – it seems to me that better signs indicating which Town you are in would also help. This was probably the reason Debra McCarthy recommended updating the signs at a recent Protection Services meeting.
In his report to Council, CAO Stephen Peacock provided a mockup photo of the proposed sign at right.
Note that the other signs that direct you to Tims or a gas station (or attractions) etc are managed by Canadian TODS limited. The cost for “participation” on signs on both “Mainline and Ramp” is $1,250 per year. For finding a Tims or a gas station, these are getting to be a waste of money – I find both of these anywhere in North America with my cell-phone apps (although not while driving). If I know the town has a good population (e.g. 19,500) then it will surely have Tims and gas stations – as well as accommodation and restaurants. So the “boundary” signs are useful.
Update – April 2
At the Council’s Committee of the Whole Meeting there was debate on what the slogan should be. Some felt that given the 2 week window for a decision to get the sign at no charge that the current “Feel Good Town” slogan should be kept. Others felt that the imminent arrival of a large Marijuana facility in Town made it no longer appropriate, Another option is to omit the slogan. To give a week for review, a decision was deferred to the Council meeting on April 9.