According to Lucas Cleveland, Market and Smør is giving the Cobourg community what they asked for – a greengrocer focused on local, fresh food. When they came to Cobourg and before they could open a store to do that, Lucas and Montana took over the beach canteen with the idea of providing healthier snacks. Per their business principle of listening to their customers, they found that French Fries etc were wanted; so these were included in their offerings. For their new store, a survey told them that customers want “local” more than they want organic so “local” is the focus – although 20% of their product is certified organic. Lucas said that many local farmers grow organically but can’t afford certification so it seems to me that their organic offering is more than 20%.
I noted that although all items are fresh, not all are local (nobody grows bananas around here). As well there are other food items for sale in direct response to requests from individuals in the community – one example is that he has some Kimchi which is a traditional Korean dish of fermented vegetables.
Owners Lucas Cleveland and Montana Desjardin moved to Cobourg in December 2016 but finding a good location for their store was harder than expected. The one they settled on at 39 King Street East had been a pub and restaurant so had a commercial kitchen but otherwise needed a lot of renovation. Lucas did most of the work himself and credits the landlord with great support and said that he went “above and beyond”. The store is European style with a good size but there’s room for expansion in the back. At some future point, the kitchen will be used to produce smoothies and similar healthy products. But Lucas said that they would not be rushing – expansion would be slow and gradual.
Valentine’s day, February 14, 2019 was opening day after more than two years getting ready. It looked busy to me with lots of people buying and not just looking.
Opening hours are 10:00am to 8:00pm (perhaps later in the summer) – 7 days; currently there are 6 to 8 employees and at some future date, there could be 20 employees.
Below are some photos of the store.