The famous coffee shop originally planned to come here in 2008 but the financial crisis caused them to put that on hold. But now they plan to go into the new plaza at the Mall that is currently being constructed. Lydia Smith raised the subject with Council and Councillor Nicole Beatty who is the Coordinator for Planning said that “it’s been publicly presented that a Starbucks is proposed as a potential business to occupy one of the storefronts being constructed as part of the new exterior building at Northumberland Mall.” She also provided the plan showing the location – see image below. Over the past few months, there has been a lot of work at the Mall – a rework of the entrance and parking near Metro, getting ready for the new Giant Tiger and the new plaza on Elgin Street. These have all been reported on this blog – see Links.
Lydia’s email was making the case that instead of explicitly promoting Economic Development, the Town should “be involved in creating an environment that underpins/supports private enterprise”. She quoted David Blakely who gave the example of the criteria that Starbucks use:
Starbucks location criteria (per David Blakely)
- Neighborhoods of $60,000 and over median household income and at least 2 mobile phones per household (for easy payment of purchases).
- Employee base. Places of general offices or industrial can bring them more volumes of customers. 18-45 is the key target market.
- Proximity to other business or College They usually like a mix of national and regional retail tenants as a draw with them so that they can have higher traffic and population.
- Preferred traffic counts of several thousand vehicles per day.
- Preferred locations at signalized corners with multiple access points. They prefer locations on main path of traffic with easy ingress and egress , and they want to be as visible as possible.
- Morning commute side (going-to-work side) preferred. Morning commute side means The peak time is about 7:15 to7:30am. People usually grab a coffee on their way to work instead of on the way back home.
- Dedicated parking for at least 20 vehicles. This might be subjected to specific zoning code of the Town.
Lydia’s email was copied to Councillors and some others.
There’s been no statement from Mall management on timing but Spring seems a good bet.